BottleFit | Commercial

The newly launched BottleFit water bottle needs a campaign to match. I was hired to shoot two commercials to launch it.

I was hired to shoot two commercials for the campaign. One in the great outdoors and the other in a fitness facility.

I called up some good friends who share my passion for the outdoors and they immediately signed on. We went hiking for better part of a day and captured great footage. I always remind myself when shooting a product, it’s not the product you’re shooting; it’s the feeling and idea of what you can do with it.

For the fitness spot, I sourced out a local CrossFit gym and they kindly agreed to let us use their space. I wanted this one to be raw and intense, no smooth shots here. Just quick cuts, high intensity exercises. Our volunteer talent were the real deal! That’s real sweat!

Shot entirely on the BlackMagic Ursa Mini Pro G2 using the Sigma Art line of lenses.